Farewell to bacteria and unpleasant odors: Haier launches the first microbicidal dishwasher with Biovitae technology.
The dishwasher becomes an ally for health in the home.
Rome, September 4, 2025 –
Biovitae, the only patented LED system capable of eliminating bacteria without the use of UV rays, has been chosen by Haier, the world leader in household appliances, for its new range of I-Pro Shine dishwashers, previewed at IFA.
Thanks to Biovitae, I-Pro Shine guarantees perfectly sanitized dishes and keeps the inside of the dishwasher free of bacteria and unpleasant odors. The “odor-safe” function, based on our technology, allows unpleasant odors to be contained for up to 10 hours after use.
But now, dishwashers are not just for washing dishes! Biovitae light can also be used to sanitize everyday items such as children’s toys, makeup brushes, car keys, and much more, offering families an extra ally for health and safety in the home.
Thanks to the connection with the hOn app, users can activate Biovitae remotely and receive personalized advice on how to optimize water and energy consumption, making the new dishwasher even more efficient and sustainable.
The new Haier I-Pro Shine range with Biovitae will be available in Europe by the end of 2025. For us at Biovitae, this is an important confirmation: our technology continues to grow and enter people’s daily lives, improving the quality of the home environment and contributing to the prevention of infections.
